Advertising
Profesional Universitario
This is a pioneer program in its field at a national level; it has evolved according to the requirements of the society and the development of the discipline at a conceptual and practical level. This has allowed the consolidation of its leadership throughout its existence.
Both, in the delimitation of the subject matter of advertising and the scope of action of the profession, different disciplines and trades concur. Out of this interaction methods of the advertising per se arise in order to know the different motivations and generate changes in the behavior and attitudes of the communities. In this field, the advertiser is conceived as a professional that designs and develops strategies of communication in order to produce messages, through which participates in the consolidation of the behavioral models and cultural models, this is why the University Jorge Tadeo Lozano assumes with responsibility the commitments that are acquired during the advertising period.