Contenido VOL.57 NO.26 (AUG 8, 2016) |
Página |
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Kevin Roberts out at Saatchi; Instagram launches Stories; Walmart eyeing Jet.com? |
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Retailers missing out on Snapchat craze; brand museums; is augmented reality catching on? |
6 |
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Verve Mobile's Gian LaVecchia on the future of brand storytelling. |
10 |
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Old-fashioned word of mouth is still king |
11 |
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Deutsch CCO Dan Kelleher. |
12 |
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Marketing chief Uwe Ellinghaus reflects on the rebranding of an American classic. |
16 |
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Makers of high-performance autos go far beyond the test drive to give consumers the ride of their lives. But does it really sell cars? |
20 |
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From Porsche desk chairs to Maserati sneakers, carmakers are putting their names on some unexpected products to extend their brands. |
24 |
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Pep Boys and Jiffy Lube go head-to-head in the battle for dominance among auto-service chains. |
26 |
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Outfitting Team U.S.A. |
27 |
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Swan pool float; watermelon keg kit; tropical sleep shorts. |
29 |
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NGL Media, co-founded by John Leguizamo, helps brands reach Latinos. |
31 |
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Tampa agency 22squared. |
32 |
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Jim Gaffigan on Facebook Live and his favorite ad campaign. |
33 |
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The Hollywood Squares. |
34 |
